This is among the most popular services provided by Know Thy Market. A thoroughly objective & comprehensive market assessment offers exceptional value to business executives, small business owners, and product innovators alike. The assessment includes:
A Professional Market Assessment from Know Thy Market is an essential tool for those that are:
Whether used for internal or external (e.g. fundraising) purposes, it is critical that business planning is conducted with a focus on the market — not just the product. That is why the market-oriented strategic business planning/financial analysis work provide by Mr. Carlen is highly effective as both an internal strategic and external fundraising tool. Having worked on literally hundreds of such projects over the past twelve years, Mr. Carlen knows exactly what investors strategic partners need to see in such documents. As well, whether or not it is used for external purposes, each section is always of direct relevance to internal strategic planning. Each project includes:
In today's risk-averse lending environment — lenders need to feel confident about the market prospects of the product/enterprise under consideration. That is why loan documents need to demonstrate that the market opportunity is strong enough to sustain the borrower's product/enterprise and enable the lender to profit from the loan. Whether it's an SBA loan or another variety of business loan, Know Thy Market provides market optimized documentation for maximal impact.
There are many quantitative and qualitative factors of direct relevance to the true value of an enterprise. Many of these factors are contingent upon current market conditions and ongoing growth dynamics. With over twelve years of business valuation experience, Know Thy Market founder Joe Carlen MBA MISM is an expert in this field. He is adept at assembling, integrating and analyzing all these elements to arrive at a strong and defensible valuation for any business.
Mr. Carlen is the co-inventor of the MTPA (market targeted patent application) with renowned patent attorneys Russ Weinzimmer & Joe Aufiero. Along with assessing the market for each invention, Mr. Carlen has leveraged his extensive patent assessment experience to develop a uniquely comprehensive analytical process that is able to determine a defensible value for almost any intellectual property.
Mr. Carlen's market focus enables him to optimize these documents in a way that maximizes their investor appeal. That's why Know Thy Market is the premier source for effective PPM documents.
Having prepared and presented countless investor presentation over the years, Mr. Carlen knows how to craft each word, image, chart, and graph on each slide for maximal impact.
“As the current lead investor/adviser of Michael Weitzman's VeriScript project, I was most impressed with Know Thy Market's market assessment for VeriScript. Aside from being meticulously researched and very well-written, the document was actionable – serving as a kind of GPS system that helped guide us toward our desired strategic and financial objectives. Having served as a senior-level executive at Honeywell International for over 30 years, I can say with some authority that strategic documents of that caliber are a rare commodity in corporate America."
Former Executive Vice-President & CIO
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